Orange is my middle name
Your favorite color says a LOT more about you than you think.
Everyone has a favorite color.
Even if you don't think you have a favorite color, you're probably more drawn to certain colors than others. Why? Because there's a psychological reason behind everything we like or dislike in our lives, and our favorite color is no exception.
An interesting survey found that both men and women increasingly dislike orange as they age. I find this shocking for two reasons:
- How can anyone dislike a color that represents joy, warmth, enthusiasm, encouragement, happiness, fun and health?!
- It's the best color in the world!
I realize that's more than two reasons and one is a bit biased, but given that I have an orange personality type I can't help it... You're probably wondering "what does that even mean!?"
What if I told you that your favorite color says a lot about you?
Color psychology can tell you a lot about your personality. Why else would I be so enthusiastic about writing and encourage everyone to read this?
Let's Dive In...
The psychology of color is the study of how the colors we prefer influence our personalities and behavioral traits. According to colorpsychology.org , colors stimulate our brains and our reaction to different colors. The interest in color dates back thousands of years to the Egyptians who studied their effect on mood. But we can save the historical content for another day!
Keep in mind, color psychology is not an exact science and you may only exhibit some of these personality traits, but you may recognize yourself somewhere in the description. This isn't to suggest that your favorite color defines you, but if it gives you an "OMG! That's me!" moment, then I have succeeded in my task.
If your favorite color is RED...
You are action oriented!
People with a RED personality type tend to be active, cheerful and optimistic! They're also very competitive in nature and not willing to settle for second best. But can you blame them? Red is proven to stimulate energy and increase blood pressure, respiration, heartbeat and pulse rate., making it the perfect combination for a little friendly competition.
If Your Favorite Color is ORANGE...
You radiate warmth and happiness!
As an ORANGE personality type you enjoy partying and socializing. You thrive on social connections and are a free spirit who doesn't like to be tied down. You live life based on your gut reaction, which we all know can work with or against you, but isn't life all about following your instinct?
If Your Favorite Color is YELLOW...
You tend to analyze everything, all the time!
A YELLOW personality type can be very critical of themselves as well as others. In simple terms, you are a perfectionist. You use your mind to achieve your goals rather than your physical energy. You have a modern outlook so new technology doesn't faze you. So bring on the adversity because you can handle it.
If Your Favorite Color is GREEN...
... you are down-to-earth!
A GREEN personality type is typically diplomatic: they're conscientious and have the ability to see multiple sides of an issue., which can be a valuable skill when working with a diverse team. You accumulate possessions, but they're usually of high quality and high priced. These possessions might be worth a lot of money in the future so hold on to them tight!
If Your Favorite Color is BLUE...
You are reliable and trustworthy!
With a BLUE personality type you're not impulsive or spontaneous - you always think before you speak. You don't like to draw attention to yourself and prefer the company of your own close group of friends. You can be rigid as you like to stick to what is familiar, but a little spontaneity never hurts... Or does it?
If Your Favorite Color is PURPLE...
You are a free spirit!
With a PURPLE personality type you like to be the individual in most of your endeavors. You're idealistic and often impractical, but your imagination is eccentric. You inspire others with your creative thinking and your ability to deal positively with adversity. So kudos to you my friend!
If Your Favorite Color is BLACK...
Power is important to you!
With a BLACK personality type you give the appearance of a dignified and sophisticated person who is in total control, although it may be a color that comforts you, allowing you to retreat and hide from the real world. Because let's face it, the world can be a scary place.
If Your Favorite Color is WHITE...
You are well-balanced and sensible!
Having a WHITE personality color means you are neat and meticulous in your appearance. You have a great deal of self control, but your biggest challenge is to be open-minded and to communicate your needs and desires. So speak up!
How color impacts what you purchase
For all the above reasons, color is an important part of marketing because color can be used to influence your emotions and perception of goods and services.
When designing and creating brand logos, companies often select colors that will attract more customers if the color of the logo matches the personality of the goods or services. For example, the color pink which is heavily used throughout Victoria's Secret branding and displays.
Then there's blue and pink combined to promote sugary products and used by Baskin Robbins in their logo because pink signals sweetness and playfulness.
So there you have it...
A very broad explanation of personality traits that are linked to you and your favorite color.